Gap report · Sample
Marketing Manager→ Director of Growth Marketing
Here's what we read from your resume — correct anything we got wrong.
- Manager level
- Demand generation
- Paid media
- Marketing analytics
- A/B testing
- Team leadership
You're 62% ready today
+13% possible from resume fixes alone
You're closer than your resume says.
Jump to your plan ↓Based on typical requirements for this role
The bottom line
You're a stronger director candidate than your resume currently argues. The core of the role — building demand programs, running experiments, managing a meaningful budget — is work you've already done at Northwind, and your numbers are good. What's missing is mostly altitude: this role asks for someone who sets strategy across channels, owns a revenue number alongside sales, and grows a team, while your resume reads like a strong executor with two direct reports. Close the evidence gaps first; they're an afternoon of rewriting and worth 13 points. Then spend the next two quarters deliberately collecting scope: the multi-channel budget, the forecast conversation, the next hire. The one true skill gap worth studying is attribution and forecasting depth. Nothing here requires a degree.
At a glance
What you already bring14
Designing and running the programs that create qualified pipeline — campaigns, channels, and offers working as one system.
Backed by:
“Led demand generation at Northwind Software: grew MQLs 64% YoY.”
+9 more requirements covered
Your gaps
You likely have this — your resume just doesn't show it.
Framing your work in pipeline and revenue terms, not lead-volume terms.
Rewrite your Northwind bullets to carry metrics through to pipeline or revenue influenced
Self · 1 afternoon · $0FREE
You almost certainly know these numbers or can pull them from Salesforce.
Suggested resume language — only if true:
- Only if true: 'Grew marketing-sourced pipeline $X YoY by scaling demand programs across paid search, social, and ABM.'
- Only if true: 'Owned lead-to-opportunity conversion reporting with sales, lifting MQL-to-SQL rate X%.'
Closable on the job, not in a classroom.
Genuinely new material worth studying.
Named requirements — with an honest verdict on worth.
Start here
- 1Rewrite six resume bullets to carry revenue, ABM, and cross-functional framingOne afternoon of work, +13 readiness points
- 2Ask for the cross-channel budget proposal this quarterThe single scope gap that separates manager from director
- 3Start the attribution track (GA4 cert first)Your only true study-required gap, and it's interview-critical
Your plan
Now–3 months
Rewrite resume bullets (revenue, ABM, cross-functional)
Closes: All three evidence gaps · 1 afternoon
Complete GA4 certification
Closes: Attribution and forecasting depth · 1–2 weeks
Pitch ownership of the cross-channel budget proposal
Closes: Multi-channel budget ownership · Ongoing
3–6 months
Finish the applied attribution course and write the comparison memo
Closes: Attribution and forecasting depth · 4–6 weeks
Lead the next marketing hire end-to-end
Closes: Hiring and growing a team · 1 quarter
Run the quarterly channel-mix review
Closes: Multi-channel budget ownership · Recurring
6–12 months
Package the director case: scope owned, numbers moved, team grown
Closes: Positioning · 1 week
Target internal promotion or begin external applications
Closes: — · Ongoing
Re-run your updated resume through AuditMyResume and compare scores
Closes: Verification · 2 minutes
Do the first column and re-run your resume here — your readiness score should jump.